Full Job Description
Job Title: Digital Content Strategist
Location: Cullman, Alabama
Company: Amazon
About Amazon
Amazon is a global leader in e-commerce, cloud computing, digital streaming, and artificial intelligence. With millions of customers worldwide, we strive to be the most customer-centric company on Earth. Our guiding principle is to focus on the customer and innovate on their behalf. As we expand our operations in Cullman, Alabama, we are on the lookout for a talented and driven Digital Content Strategist to join our dynamic team.
Job Overview
The Digital Content Strategist will be at the forefront of our digital marketing initiatives, working collaboratively with multiple departments to create engaging, high-quality content that drives traffic, enhances user experience, and converts leads into loyal customers.
Key Responsibilities
- Develop and implement comprehensive digital content strategies across multiple platforms, including websites, social media, and email marketing.
- Collaborate with graphic designers, SEO specialists, and web developers to create engaging content that aligns with Amazon's brand voice.
- Perform extensive market research to identify emerging trends and customer preferences to inform content planning.
- Analyze user engagement and performance metrics to optimize content strategies and improve user experience continuously.
- Create and manage a content calendar, ensuring timely delivery of high-quality digital assets.
- Work with the analytics team to track content performance, adjusting strategies based on data insights.
- Conduct keyword research to enhance SEO and drive organic traffic through improved search rankings.
- Lead brainstorming sessions to generate innovative content ideas that resonate with our target audience.
- Manage content budgets and ensure all work aligns with established financial parameters.
- Train and mentor junior content team members, fostering a culture of creativity and collaboration.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital content strategy, preferably in a tech-savvy or e-commerce environment.
- Proven track record of developing successful content marketing campaigns that have driven engagement and revenue.
- Strong understanding of SEO best practices and experience using analytics tools (Google Analytics, SEMrush, etc.).
- Excellent copywriting and editing skills with a keen eye for detail.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Exceptional project management skills with the ability to handle multiple projects simultaneously.
- Strong communication skills to effectively present ideas and strategies to stakeholders and team members.
Why Work with Us?
Joining Amazon means being part of a world-class organization that values innovation, creativity, and integrity. We offer competitive compensation packages, performance bonuses, and a comprehensive benefits program that includes:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off and holidays
- Career advancement opportunities and professional development programs
- Employee discounts on Amazon products and services
Our Commitment to Diversity
At Amazon, we believe that diversity fuels innovation. We are committed to creating an inclusive environment for all employees, where every voice is heard and valued. We welcome candidates from diverse backgrounds and experiences, encouraging you to apply even if you do not meet every qualification listed.
Join Our Team Today!
If you are a forward-thinking professional looking to make a significant impact on Amazon's digital marketing strategy, we encourage you to apply for the position of Digital Content Strategist in Cullman, Alabama. Together, we can redefine what it means to connect with our customers online.
We look forward to reviewing your application. Become a part of a thriving team dedicated to innovation and excellence!